New Premium Line of Lunchmeat Contains No Artificial Ingredients,
Preservatives or Colors and No Added Nitrites/Nitrates
CHICAGO--(BUSINESS WIRE)--Aug. 5, 2014--
Hillshire Farm® (www.hillshirefarm.com),
a brand known for making lunchtime offerings with farm-inspired
craftsmanship, is taking natural goodness to a new level with the launch
of its new Hillshire Farm Naturals™ line of lunchmeat. The new line of
premium quality lunchmeat is slow roasted and perfectly seasoned, with
no artificial ingredients or preservatives, and offers the same great
taste and flavor that consumers have come to expect from Hillshire
Available just in time for the back-to-school season, Hillshire Farm
Naturals is available in four varieties, including Slow Roasted
Turkey Breast, Hardwood Smoked Turkey Breast, Honey Roasted Ham, and
Black Forest Ham. Hillshire Farm Naturals contain no artificial
ingredients, preservatives, colors or added nitrites/nitrates.
“Hillshire Farm Naturals follows our tradition of
delivering quality lunchtime solutions we know consumers will feel good
about serving their family,” said Jeff Caswell, vice president and
general manager, Hillshire Farm brand. “With Hillshire Farm
Naturals we are expanding our offerings to provide consumers with
another high-quality, fresh-tasting lunchmeat option.”
Hillshire Farm Naturals is packaged in a black,
double-sealed, re-sealable tub that locks in freshness and great taste.
The new line of lunchmeat is available in the packaged deli meats
section of grocery stores nationwide and has an average suggested retail
price of $4.48 per package.
For more information on Hillshire Farm Naturals, visit www.hillshirefarm.com.
About The Hillshire Farm Brand
Hillshire Farm brand has been providing quality meat products
since 1934. Our products are versatile, easy to use and are available in
convenient stay-fresh packaging in a variety of cuts, sizes and flavors.
The Hillshire Farm portfolio of quality meats includes Hillshire
Farm lunchmeats, Hillshire Farm Smoked Sausage, Hillshire
Farm Link Sausage and Hillshire Farm Lit’l Smokies
cocktail links. Visit www.hillshirefarm.com
for additional information.
About The Hillshire Brands Company
The Hillshire Brands Company (NYSE:HSH) is a leader in branded,
convenient foods. The company generated approximately $4 billion in
annual sales in fiscal 2013, has more than 9,000 employees, and is based
in Chicago. Hillshire Brands’ portfolio includes iconic brands such as Jimmy
Dean, Ball Park, Hillshire Farm, State Fair, Van’s
Natural Foods, Sara Lee frozen bakery and Chef Pierre
pies as well as artisanal brands Aidells, Gallo Salame and Golden
Island premium jerky. For more information on the company, please
Source: The Hillshire Brands Company
The Hillshire Brands Company
Sara Matheu, +1-312-614-8722