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The Jimmy Dean® Brand Shines on Beyond Breakfast into Lunch and Dinner with Introduction of 16 New Entrees

Biggest Product Launch in Jimmy Dean Brand’s History Brings Flavorful, High-Quality Lunch and Dinner Offerings to the Frozen Food Aisle

CHICAGO--(BUSINESS WIRE)--Jul. 30, 2014-- For more than 45 years, families have turned to Jimmy Dean® (www.jimmydean.com), America’s favorite breakfast sausage brand*, to brighten their morning with a delicious and satisfying breakfast full of traditional flavor and high-quality ingredients. Today, Jimmy Dean, a brand that began as a breakfast sausage brand and evolved into a leader in the frozen protein breakfast category, announced its expansion beyond breakfast with the introduction of a full line of lunch and dinner offerings. As the largest product launch in the Jimmy Dean brand’s history, the new line features 16 great-tasting varieties of sandwiches and bowls boasting authentic slow cooked flavors, including eight Delights by Jimmy Dean items that contain 300 calories or less.

Leveraging the brand’s deep expertise in frozen breakfast, the new Jimmy Dean offerings provide consumers with flavorful and convenient lunch and dinner options made with high-quality ingredients. With bold flavors like pulled pork in sweet and tangy barbecue sauce, smoked bacon mac & cheese, smoked ham on a pretzel bun, and more, the new flavor-packed sandwiches and bowls provide an excellent source of protein and are a perfect way to easily enjoy the taste of slow cooked, home-style food at lunch, dinner or snack time. The products in the new line include:

New Jimmy Dean Hearty Sandwiches and Bowls

  • Pulled Pork Sandwich – slow cooked pulled pork in barbecue sauce on a buttermilk biscuit
  • Hickory Smoked Turkey Breast Sandwich – delicious hickory smoked turkey with sharp cheddar cheese and sliced applewood smoked bacon on a soft country bun
  • Smoked Sausage Sandwich – savory smoked sausage paired with peppers and onions in a French onion sauce, topped with provolone cheese on a soft country bun
  • Beef Sandwich delicious shredded beef smothered in a smoky barbecue sauce on a soft country bun
  • Grilled Steak Bowl – a mix of grilled steak, golden potatoes, peppers and onions in a savory beef sauce
  • Smoked Bacon Mac & Cheese Bowl – a blend of mozzarella, parmesan and cheddar cheese sauce with bacon
  • Pulled Pork Bowl – delicious pulled pork smothered in barbecue sauce mixed with golden potatoes
  • Golden Roasted Chicken Bowl – flavorful golden roasted chicken mixed with golden potatoes, peppers and onions in a creamy herb sauce

New Delights by Jimmy Dean Sandwiches and Bowls

  • Smoked Ham Sandwich – two smoked ham sandwiches topped with sharp cheddar cheese on a pretzel bun
  • Pulled Chicken Sandwich – two home-style pulled chicken sandwiches in barbecue sauce on a honey wheat bun
  • Hickory Smoked Turkey Breast Sandwich two hickory smoked turkey breast sandwiches with applewood smoked bacon and sharp cheddar cheese on a honey wheat bun
  • Pulled Pork Sandwich two savory pulled pork sandwiches in a chipotle barbecue sauce on a soft pretzel bun
  • Golden Roasted Turkey Bowl – golden roasted turkey mixed with potatoes, carrots, and celery in a creamy herb sauce
  • Three Cheese Pasta Bowl – a blend of mozzarella, parmesan and cheddar cheese sauce
  • Hickory Smoked Ham Bowl – hickory smoked ham mixed with golden potatoes and peas in a creamy herb sauce
  • Southwest Style Grilled Chicken Bowl – southwest style grilled chicken mixed with rice, peppers, onions, roasted corn and black beans in a Tex-Mex sauce

“For years, it has been our promise as a brand to provide consumers with convenient frozen breakfast sandwiches and breakfast bowls that are full of flavor and made with high-quality ingredients. At a time when consumers are dissatisfied with the current lunch and dinner options available in the frozen aisle, we’re uniquely able to build upon our expertise in breakfast and bring new, flavorful options that consumers can enjoy at lunch, dinner or even snack time,” said Eric Schwartz, group vice president and general manager, Jimmy Dean brand.

Whether it’s enjoying lunch at the office or a quick dinner on a busy evening, the new line of lunch and dinner offerings provide families with the taste of homemade, without the prep or hassle – just heat in the microwave and within minutes, a delicious Jimmy Dean sandwich or bowl is ready to enjoy. To ensure the sandwich bun always comes out of the microwave soft, instead of soggy, the sandwich offerings utilize a patented Heat Fresh® microwavable pouch, winner of the 2014 DuPont Award for innovation, which makes it possible to heat the frozen sandwich in a single step right inside the package.

Added Schwartz, “Jimmy Dean is no longer just for breakfast, and the launch of the new lunch and dinner offerings marks the biggest product launch in the brand’s history. We’re confident that each new product will deliver on our promise to provide consumers with great-tasting, quality food they’ll love.”

The new items are available in the frozen entrees section of grocery stores nationwide and have a suggested retail price of $2.49 - $2.99 for the sandwiches and $2.99 - $3.49 for the bowls. For more information on the new line of lunch and dinner offerings, visit www.jimmydean.com.

*Share of Breakfast Sausage and Frozen Protein Breakfast Categories, number one in Dollar Sales and Volume Sales data per IRI Multi-Outlet52 weeks ending July 20, 2014.

About The Jimmy Dean Brand

The Jimmy Dean brand is America’s favorite protein breakfast brand*. Since 1969, the brand has ensured quality in every plate, providing warm, satisfying breakfast options the whole family can enjoy. Jimmy Dean Fresh Roll Breakfast Sausage, Fresh Links & Patties, Fully Cooked Sausage Links & Patties, Omelets, Skillets, Sandwiches, Breakfast Bowls, Heat 'N Serve Sausage Links & Patties, and Pancakes & Sausage on a Stick boast full flavors and top quality ingredients guaranteed to make any meal the best.

About The Hillshire Brands Company

The Hillshire Brands Company (NYSE:HSH) is a leader in branded, convenient foods. The company generated approximately $4 billion in annual sales in fiscal 2013, has more than 9,000 employees, and is based in Chicago. Hillshire Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Van’s Natural Foods, Sara Lee frozen bakery and Chef Pierre pies as well as artisanal brands Aidells, Gallo Salame and Golden Island premium jerky. For more information on the company, please visit www.hillshirebrands.com.

Source: The Hillshire Brands Company

The Hillshire Brands Company
Sara Matheu, +1-312-614-8722
Amanda Ruppelli, +1-201-806-3139