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Ball Park® Brand Finds the Quickest Way to a Man’s Heart with Launch of New Flame Grilled Turkey Patties

Maker of Great-Tasting Guy Food Extends Line of Fully Cooked Beef Patties to Include Two New Great-Tasting Turkey Varieties

CHICAGO--(BUSINESS WIRE)--Feb. 12, 2014-- This Valentine’s Day, Ball Park® brand, the maker of great tasting guy food, encourages Americans everywhere to skip the romantic card and box of chocolates and surprise the man in their life with the one gift he’s guaranteed to love – great tasting food. Joining the brand’s popular line of Flame Grilled Patties just in time to spice things up for the holiday are new Flame Grilled Turkey Patties, available in two flavorful varieties, Flame Grilled Turkey and Flame Grilled Turkey with Cheddar & Jalapeño.

Ball Park Flame Grilled Turkey Patties are fully-cooked and ready straight from the microwave in just minutes, providing that juicy, flame-grilled taste, with no grill required. Containing fewer calories*, no preservatives or artificial flavors, and 17 grams of protein, the Ball Park Flame Grilled Turkey Patties are a convenient and high-quality option making it easy to enjoy the taste of a grilled burger any time of the year.

Ball Park Flame Grilled Patties were launched to help meet the needs of consumers looking for convenient foods that are great-tasting, bold and juicy,” said Kristin Kroepfl, director of marketing, Ball Park brand. “After seeing a positive response following the launch of Flame Grilled Beef Patties, we were excited to introduce new turkey varieties. The new Flame Grilled Turkey Patties are an excellent source of protein and provide burger lovers with a delicious, quality meal that’s ideal for anytime, especially those guy time occasions.”

The new Flame Grilled Turkey and Flame Grilled Turkey with Cheddar & Jalapeño varieties are the first Turkey Flame Grilled Patty offerings from the Ball Park brand and join the popular product line-up which currently includes Beef, Beef & Onion and Beef & Cheese. Packed with bold flavor, the new Flame Grilled Turkey Patties are the ideal game-day snack or anytime guy food.

Available in resealable six count packages, Ball Park Flame Grilled Turkey Patties can be found in the frozen food aisle of grocery stores nationwide beginning this month and are priced the same as the Ball Park Flame Grilled Beef Patties at a suggested retail price of $8.29 per package.

For more information about the Ball Park brand, please visit www.facebook.com/ballparkbrand or www.ballparkbrand.com.

About Ball Park Brand

The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park Frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and a variety of sports venues - including Detroit's Comerica Park. For more information, visit www.ballparkbrand.com.

About The Hillshire Brands Company

The Hillshire Brands Company (NYSE:HSH) is a leader in branded, convenient foods. The company generated approximately $4 billion in annual sales in fiscal 2013, has more than 9,000 employees, and is based in Chicago. Hillshire Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells, Gallo Salame and Golden Island premium jerky. For more information on the company, please visit www.hillshirebrands.com.

*Compared to USDA data for beef burgers

Source: The Hillshire Brands Company

The Hillshire Brands Company
Ashley La Croix, +1.630.598.8732
Amanda Ruppelli, +1.201.806.3139