Pie experts available to offer advice on baking the perfect holiday
CHICAGO--(BUSINESS WIRE)--Nov. 20, 2013--
Can I bake a pie and turkey at the same time? How do I give my crust
that beautiful golden brown hue? How should I store my pie after baking?
Help! Starting today, the Sara Lee® pie team is dishing
out answers to callers’ questions with a dedicated hotline for pie
predicaments through Thanksgiving Day. Whether it is a question about
baking, serving or storing, the Sara Lee experts are prepared to
provide consumers tips for perfecting their holiday pie.
A slice of Sara Lee Oven Fresh Pumpkin Pie made with rich, smooth pumpkin and a special blend of cinnamon and spices, topped with a dollop of whipped cream. Consumers who have questions about baking their pie this holiday season can call the Sara Lee Pie Hotline at 1-888-914-1247, Monday through Friday from 7 a.m. to 6 p.m. CST. The hotline is open Thanksgiving Day from 7 a.m. to 1 p.m. CST. (Photo: Business Wire)
“We get an influx of pie-related questions this time of year and know
that for new and experienced bakers alike, it is helpful to speak with
someone live on the phone during crunch time,” said Elizabeth Tanis,
consumer affairs manager, Sara Lee Desserts. “We’ll have our
phones staffed with experts to answer any kind of pie-related questions
consumers face this Thanksgiving season.”
More than 60 percent of all Sara Lee pie sales occur during the
“Consumers choose Sara Lee Oven Fresh Pies because they are a
convenient holiday solution with a great homemade taste,” said Jen
Ganahl, senior brand manager, Sara Lee Desserts. “Our pies are
made with high-quality ingredients, like our Sara Lee Oven Fresh
Dutch Apple Pie with orchard-picked, sun-ripened Michigan apples topped
with crunchy streusel and Sara Lee Oven Fresh Pumpkin Pie with
rich, smooth pumpkin and our special blend of cinnamon and spices.”
The hotline is open Monday through Friday until Thanksgiving from 7 a.m.
to 6 p.m. CST, and open Thanksgiving Day from 7 a.m. to 1 p.m. CST.
Consumers can reach the pie experts by calling 1-888-914-1247.
The scheduled hotline hours are:
Wednesday, Nov. 20 – Friday, Nov. 22; 7 a.m. to 6 p.m. CST
Monday, Nov. 25 – Wednesday, Nov. 27; 7 a.m. to 6 p.m. CST
Thanksgiving Day, Thursday, Nov. 28; 7 a.m. to 1 p.m. CST
Some of the most frequently asked pie-baking questions the Sara Lee experts
Q. Can I bake two pies at the same time if they have different
temperatures and bake times?
A. Yes; when baking two different pies, use the lower of the two
oven temperatures. Place each pie on a separate baking sheet and check
for doneness according to individual package directions.
Q. Can I bake a pie and turkey at the same time?
A. No; avoid baking your holiday pie with your turkey. To bake a
perfect golden-brown pie, you must use a higher temperature than you
would to cook a turkey for your holiday meal.
Q. Can I leave my pies on the counter overnight after baking?
A. Pumpkin and sweet potato must go in the refrigerator after
baking. Fruit pies can stay on the counter overnight for one night.
Q. I left my Sara Lee pie in the refrigerator instead of the
freezer, can I still bake it?
A. You can! Follow the directions for the frozen pie, using the
temperature stated on the box; however, the frozen pie will need less
time to bake because it is now thawed. On average, baking time will be
reduced by 15 minutes if baking from a thawed state. Be sure to cover
the edges of the pie with foil to avoid overbrowning.
For additional information, including a pie preparation video and
enhancement tips, visit www.SaraLeeDesserts.com.
To find where Sara Lee pie varieties including Pumpkin and Dutch
Apple are sold, visit the Sara Lee Product Locator at www.SaraLeeDesserts.com/Products/Product-Locator.
About Sara Lee Desserts
For more than 75 years, Sara Lee Desserts has delighted millions
of consumers by providing a wide portfolio of sweet goods, including
cheesecakes, pound cakes, pies, cakes and sweet breakfast items. Sara
Lee Desserts has become an integral part of family gatherings,
special occasions and moments of togetherness with products to fit every
season. For more information about Sara Lee Desserts visit www.SaraLeeDesserts.com
or join in the sweet conversation on our Facebook page at www.Facebook.com/SaraLeeDesserts.
About The Hillshire Brands Company
The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric
food solutions for the retail and foodservice markets. The company
generated approximately $4 billion in annual sales in fiscal 2013. The
company’s more than 9,000 employees work together every day toward a
common purpose – fulfilling the hunger for a life well fed. Hillshire
Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball
Park, Hillshire Farm, State Fair, Sara Lee
frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells
and Gallo Salame. For more information on the company, please
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131120005407/en/
Source: The Hillshire Brands Company
O’Malley Hansen Communications
Noah Messel, +1-314-721-8121
Sara Matheu, +1-312-614-8722