Multi-Layered Sponsorship Includes In-Store Activations, Promotions
and Digital Marketing: Leads off with Launch of Ball Park Brand Facebook
Sweepstakes Offering Tribute to Jackie Robinson’s Legacy
CHICAGO--(BUSINESS WIRE)--Mar. 4, 2013--
Ball Park® brand, the maker of great-tasting guy food,
announced today the launch of a new partnership with Warner Bros.
Pictures and Legendary Pictures supporting the upcoming movie release of 42,
the powerful story of legendary baseball player Jackie Robinson, who
broke baseball’s color barrier in the late 1940s. While paying tribute
to the life and achievements of Jackie Robinson, the partnership builds
upon Ball Park brand’s rich heritage in baseball as consumers
gear up for grilling season.
The sponsorship program includes an integrated mix of brand marketing
initiatives, including in-store activations, consumer promotions, public
relations and digital marketing/social media. The campaign includes the
launch of a Facebook sweepstakes, as well as in-store activations at
such retailers as Kroger and Safeway.
“Jackie Robinson was more than a legendary ball player and his legacy
extends far beyond the playing field. We couldn’t be more proud to align
our brand with 42 and celebrate the life of Robinson while also
rewarding our fans,” said Timothy Smith, Vice President of Marketing, Ball
Park brand. “Through these activations, we’re engaging with our fans
both online and in-store and providing them with opportunities to win
great prizes relevant to the film and fast-approaching grilling and
Ball Park Brand Launches “42” Facebook Sweepstakes
Beginning today through April 14, consumers are encouraged to visit the
“42 Sweepstakes” tab on the Ball Park brand Facebook page and
answer the multiple choice trivia question of the day for the chance to
win the daily prize and be entered into the grand prize drawing.
Consumers are eligible to enter once per day, with each correct answer
providing them an entry into the grand prize drawing. Ensuring fans are
fully equipped for a grand slam season, daily prize packs include, a
trip to the Baseball Hall of Fame™ in Cooperstown, NY, Sony
PlayStation® gaming consoles, game day grilling kits, VIP
Hometown Screenings of 42, grocery gift cards, and more.
On April 15, recognized nationally as Jackie Robinson Day, Ball Park
brand will award one lucky fan with a trip for four to a professional
U.S. regular season baseball game of choice, complete with four round
trip airline tickets, hotel accommodations for three days and two nights
and a $500 gift card for game day souvenirs and snacks.
To enter the “42 Days of Honoring #42” Facebook sweepstakes visit the
“42 Sweepstakes” tab on the Ball Park brand Facebook page at www.facebook.com/BallParkBrand.
Ball Park Hosts In-Store Movie Ticket Promotion
In addition, consumers who visit select Kroger and Safeway grocery
stores this spring can receive a free 42 movie ticket valued at
up to $13 with the purchase of select Ball Park brand products.
The in-store programs will roll-out beginning in mid-March and extend
through the beginning of April, as fans prepare to fire up the grill for
the start of baseball season.
About Ball Park brand
The Ball Park brand was launched in 1957 in response to a request
from the owner of the Detroit Tigers baseball team. The Ball Park
Frank was such a success, it was expanded nationally. Today, Ball Park
products can be found in supermarkets, convenience stores and a variety
of sports venues – including Detroit’s Comerica Park. For more
information, visit www.ballparkbrand.com.
About The Hillshire Brands Company
The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric
food solutions for the retail and foodservice markets. The company
generated approximately $4 billion in annual sales in fiscal 2012 and
has approximately 9,500 employees. Hillshire Brands’ portfolio includes
iconic brands such as Jimmy Dean, Ball Park, Hillshire
Farm, State Fair, Sara Lee frozen bakery and Chef
Pierre pies, as well as artisanal brands Aidells and Gallo
Salame. For more information on the company, please visit www.hillshirebrands.com.
Warner Bros. Pictures and Legendary Pictures present, a Legendary
Pictures Production, a Brian Helgeland film, “42.” The film stars
Chadwick Boseman, Academy Award® nominee Harrison Ford
(“Witness”), Nicole Beharie, Christopher Meloni, Andre Holland, Lucas
Black, Hamish Linklater, and Ryan Merriman. Oscar®-winning
screenwriter Brian Helgeland (“L.A. Confidential”) directed “42” from
his own screenplay. Thomas Tull (“The Dark Knight Rises”) produced the
film, with Dick Cook, Jon Jashni, and Jason Clark serving as executive
producers, and Darryl Pryor and Jillian Zaks as co-producers.
Source: The Hillshire Brands Company
Ashley La Croix, +1 312-614-8732
Murphy, +1 201-806-3139